A Labour of Love

As Edelkoort observes “People know they need to slow down the pace of overconsumption and overproduction; otherwise our planet will be lost. The creative world gains insight and invents systems where values shift and design plays an activist role, developing ideas about sharing between designer and the worker, designer and the underprivileged, designer and the amateur, designer and the designer... This new era gives hope for other ways of perceiving what is considered success, renown and profit. Here, capital is strictly human.”

Fimmano notes how “Suddenly the machine is no longer the antithesis of unbridled innovation but the handmaid of the designer; enabling, embellishing and advancing production. Man and machine finally merge and become one. Places for creating, sharing and manufacturing will become veritable cottage industries where the designer is at once the farmer, artisan and custodian of our earth, enamoured with all the phases and facets of the process. A labour of love.”

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