LI EDELKOORT PRESENTS
Autumn/ Winter 24-25 Colours, Fashion & DENIM CLINIC Webinar
PHOTO fashion-by-of-origin
Thursday, February 2nd
9:00 AM - 11:30 AM (New York EST)
7:00 AM - 9:30 AM (Los Angeles PST)
15:00 - 17:30 (Paris CET)
PROGRAMME
9:00 AM WELCOME
9:15 AM DENIM CLINIC, A Radical Repositioning
10:00 AM Break, 15 min
10:15 AM SWADDLING - COLORS & FASHION Autumn Winter 24-25
11:00 AM Q&A with Li Edelkoort
11:30 AM Closing
Tickets
$300 General Admission
$200 Trend Union Book Clients
For a discount code please contact us
DENIM CLINIC - A Radical Repositioning
With society rebuilding new and exciting scenarios, with a great migration to the countryside and the great resignation from work, we are set free to roam and need a pulled-together hybrid between the rural and the urban. Here, denim is the perfect material to be at once casual and neat, both outdoors and inside. Thus, the qualities of cloth are stricter and calendared, the colors darker and lighter, abandoning the middle ground. Clothes are cleaned up, with the shirt jacket to replace the jacket, the collar to replace the hood, and the button to replace the zip. At times, these items are even elegant, cut as if they are couture. First-time customers include senior citizens and junior newcomers, both often experiencing denim for the first time around. Restoration is the new name of the game; tailoring, finishing, and fringing as well as mending, patching, and stitching to repair the damage of lore. The spick and span attitude to denim will require a complete overhaul of ad campaigns and influencers, away from the rough and rustic and towards the refined and almost romantic. L.E.
SWADDLING
Autumn / Winter 24-25 COLOR FORECAST
Swaddling is usually used to give infants the feeling of the safety they crave after leaving the protective warmth of the womb. The effects of such hermetic wrapping are visible in the overwhelming return of knitwear as a category of its own; no longer just an afterthought, it is a head-to-toe, day-in day out, morning-to-evening phenomenon to reckon with. Hibernating while rolled up in sweaters, cardigans, and blankets to help the body combat emotional stress and slow down the metabolism in order to use less energy of all kinds. Conditioning us as a survival mechanism. With sweater wear moving to center stage, all the other categories of dress will follow the lead of knits. — L.E.